The Nike+ FuelBand is an activity tracker worn on the wrist that allows its wearers to track their physical activity, steps taken, and amount of calories burned. The information from the wristband is integrated into the Nike+ online community and phone app, allowing wearers to set their own fitness goals, monitor their progression, and compare themselves to others. Nike relies on the gamification of fitness activities turning all tracked movement into NikeFuel points, which can unlock achievements, be shared with friends, or used to compete against others.
Simply put, the Nike+ FuelBand is accountability and motivation in the digital age.
There are plenty of reviews out there so I won’t cover what’s already been done. I’ll skip right to my opinion and say I think Nike did an excellent job of creating a fitness tool that makes the idea of working out fun. I know for a fact I when I used it I worked out harder, more often, and for longer periods. I wanted to not only meet my goal for the day but I wanted to shatter it. My wife and I competed against each other to see who would have a higher score. Neither one of us was willing to skip a day and see our streak of consecutive goals ended. I wore my band for 228 days and never missed a goal. I even felt a little guilty my first full day without it.
If it was that good, why don’t I still wear it? I found myself doing similar workouts on a daily basis and even started tailoring my workouts just to achieve more Fuel points. Any physical activity that doesn’t include “big” arm movements, no matter how strenuous, doesn’t register with the FuelBand. Spend an hour in the weight room or outside on a bike and you won’t come close to hitting your goal. Maybe if Nike would allow you to set weekly, instead of daily goals, I would have kept up with it. At least then I could of had more variety with my workouts.
The Nike+ FuelBand probably isn’t for anyone who’s already working out on a consistent basis or for the hardcore athlete. I do think it’s perfect for the person who needs to get a fitness program started, who will see the band on their wrist and be reminded they should “do something” that day, and for anyone who just needs a kick in the ass.
Check it out for your self at Nike.